Do you know there are several other things which work side by side with the basic elements of the logo? Beside the symbol, icon, font, text, color and style in your logo, these things are required to improve the quality and deliverance of your logo and also help you to develop a strong and positive name in the market. These include:
Logos are the reflections of human emotions. However; sometimes your clients might ask you to design a complicated design with a bundle of colors in it. In such a case, you need to convince your client for a simpler custom logo design so that the human emotion component can be added in a prominent manner. However; if the client insists, then you should create a combination of colors portraying the same human emotion, for example shades of green or pink. Emotions can be expressed through text, colors and sometime you can use simple symbols that are easily understood by the targeted audience.
2. Associate It
People are not much interested when you talk about ‘I’ or ‘They’. However; ‘You’ is the component which can make them extremely interested in your name and logo. A simple way is to associate the logo with the audience by using ‘You’ in the text. However not always using You works, you can also associate the logo and its elements to personalize them with the targeted audience by using specific terms exactly relevant to use of the product or service.
3. Complement Your Opponent
Complements are dominant over competitions. It not only helps you develop inter-market relations but also decreases your opposition and adds dignity to your public image. Producing anti-opponent logo will only reverse your success journey. This will also create a sense in the market that your branding is just a copy cat or follower of the competition available in the market. It not done perfectly and intelligently it even helps your competitor to become market leader.
4. Deliver Positivity
Negativity in no way is an element of success and prosperity. This is why; most of the companies use ‘Happiness’ and ‘Celebration’ as their slogan parts. Why not incorporate them into your logo as well? So try to be positive where ever it is possible. Sometimes your gratitude is better than the attitude.
To conclude it can be said that, the key to a successful custom logo is to use logo elements that express human emotions, deliver positivity, complement with your competition and associate it with audience.